Sport Plan Update & Key Priorities

This week at General Committee, Council received an update from the Sport and Community Development Specialist on work related to the Sport Plan.

Since the Town assumed responsibility for the Sport Plan in early 2019 and with the hiring of the Sport and Community Development Specialist in August 2019, we have seen effective discussions with local Sport Organizations, the School board, and residents that have identified eight key priorities for the Town to focus on:

  1. Cultural Diversity
  2. Governance/Club Operations
  3. Low Income Families
  4. Marketing & Communications
  5. Persons with a Disability
  6. Sport Tourism Strategy
  7. Volunteers
  8. Women and Girls in Sport

This is a great plan that will help all our sporting organizations move forward in a positive manner by not only fostering collaboration with the Town but with each other.

The staff discussion with the School Board(s) over the past few months has been something that has been missing from effective implementation of the Sport Plan and the connections that our Sport and Community Development Specialist (Erin) has with the sport community, School Boards and residents has enabled these much-needed collaborations to take place.

Another key initiative of the Sport Plan, that Erin (Sport and Community Development Specialist), Robyn (Director of Community Services) and I have worked on is the creation of a “Mayor’s Roundtable on Sport”, which will provide an opportunity for all local sport groups/organizations to have open dialogue with myself and staff.

During the election, I promised to meet with all sporting organizations; and after taking office, I reached out to all our organizations to sit down and meet and discuss the issues that they are facing.   During those meetings I heard that they would like to keep that open dialogue with me and the Town – and that is exactly what This Mayor’s Roundtable will do.

The purpose of the Sport Plan has always been to place focus on increasing participation in sport through a safe, supportive and inclusive sport environment. We all know that community sport builds community vitality and can be a tool for social change, foster greater inclusion of excluded groups and have a significant impact on the quality of life we all enjoy.

I am looking forward to Erin (Sport and Community Development Specialist) and the rest of staff continuing their great work on the implementation of the Sport Plan and propelling our Town sports organizations to another level!!

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